Pixar:Designing Digtal Delight

The first thing viewers of Ratatouille will notice is how subtle the animation is. Despite the realistic appearance, everything from our lovable rodent hero to the shiny pots and pans of the gourmet kitchen is computer-generated. It could only be the work of company: Pixar Studios, the leader in digital animation.

Pixar began as a division of LucasFilm, owned by George Lucas, the director of Star Wars. During the 1980s, Pixar's designers spent thousands of hours in the studio, breaking new ground for digital animation. They work on special effects for movies such as Star Trek and Young Sherlock Holmes. The creative genius behind Pixar has been dircetor and animator John Lasseter. From day one, Lasseter focused on quality, hiring only the best animator and shooting for nothing short of perfection. Apple founder Steve Jobs believed in Pixar's potential and purchased the company in 1986.

Originally, Jobs wanted to steer the company in the direction of graphics hardware development. When this attempt failed, Pixar found itself on the brink of bankruptcy and had to rely on its animation department to pay this bills. After years of making animation commercials for LifeSavers, Tropicana and Listerine, Pixar's big break finally arrived.

Pixar's commercials caught the eye of Disney, which teamed up eith the small company to creat the full-lengh animation film Toy Story. Pixar's years of research and knowledge were finally put to the test, and the results were amazing. The film was a huge hit worldwide. Pixar followed this up by releasing seven additional films, including Finding Nemo and The Incredibles, both of which received critical acclaim and box office success.

One of the trademarks of Pixar film is its meticulous attention to detail. Lasseter believes that "Every movement in an animated scene must have a reason for being." For example, the team at Pixar spent months oberserving sea life before they began drawing the rough sketches for Finding Nemo.

Pixar also knows that fancy animation alone is not enough to create a great movie. Lasseter thinks the growth of the main characters is equally important. In Cars, for example, we watch the hero, Lightning McQueen, change from an arrogant rookie race car into a compassionate hero who cares for others.

Pixar's future looks bright. There are already plans in the works for Pixar's next release, a story about a robot named Wall-E. With its innovative graphics technology and superb attention story development and details, Pixar is sure to take us into many more previously unimaginable fantasy worlds.

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Summary:

This article is talk about the develop of 3D animation. First Pixar is a division of LucasFilm. Pixar's commercials caught the eye of Disney, which tearmed up with the samll company to create film. Pixar focus on quality, employ the best staffs. It also attention to details, the team at Pixar spent months observing the creature before they began drawing.

It is not success at the very start. Because they use their brain and they are effort, now they success in work.

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Vocabulary:
1.subtle : delicate, something is really small and fine.
2.trademark : sign.
3.superb : magnificent, excellent.
4.rodent : an animal which has big teeth, such as mouse.
5.gourmet : someone who likes to teast delicious food.
6.meticulous : scrupulous, careful.
7.rookie : beginner

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Useful Words:
1.potential : possible, latent capacity
2.arrogant : too proud
3.compassionate : sympathetic
4.critical : comment
5.innovation : reformative, new.

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After I read this artical I have some thought:

I am interesting about movie and 3D Animation. I am very admire people who creat 3D animation. Cause it is very realistic. One day, I went to a movie theater saw a movie called ratatouille. In a screen, there has many mouses, a child in movie theater cried out when she saw the mouses. Because the mouses are lifelike.

I think it is hard to creat an animation. They spent many time studting how to draw and how to make a good movie. They are effort and always do their best to make a film. They attention to story development and detail.

The animation present us not only "intrersting" but also let us to have more sympathy and care for others.